Kanye West Travel
April 4, 2008 – 10:14 amKanye West is known for rap, and now he wants to be known for Kanye West Travel. Yes, the famed multi-platinum rapper is digging for gold in the travel industry.
Now I ain’t sayin’ he’s a gold digger, but hip-hop star Kanye West has started a travel business, which aims to offer lower-cost airfares, hotels, rental cars — all the usual suspects (according to Advertising Age, the venture is linked up with Travelocity).
Obviously, this thing looks to tap into Kanye’s platinum-size fan base. Right now, the travel site is linked to Kanye’s main site but there are no trips tied to concert tours or appearances. Apparently, that will come in a later phase.
Other celebrities have tried similar marketing deals but met with less that stellar results.
But Kanye? Get down man, go ‘head get down.
This is hardly the first time a celeb has lent their name to an unrelated project. Kanye West is hot right now, so he figures his appeal should carry him in the Travel industry.
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